What is Master Data Management?

Data is critical to driving the business.  It is the lifeblood of the business’ operations, and it is the basis for intelligent decision-making, on both a day-to-day and a strategic basis.  Because of that, data is one of the most valuable assets in an organization.

Organizations need to deliver timely, trusted, relevant data to the business.

Master data management (MDM) empowers companies by improving the quality of their customer, product, supplier, asset, and channel partner data along with inferring relationships among the data such as which customer owns what products or which supplier operates from which locations. It solves many business problems by providing a unified architecture for creating quality data, managing multiple data domains, and delivering this information to business-critical decision making applications and processes.

MDM provides a framework of process and technologies to create and maintain an authoritative, reliable, sustainable, accurate, and secure data environment that represents a “single version of truth”. Total Customer Relationship information helps to better understand your customers with a single view of them relationships and interaction across all channels and touch points.

SYNTAX Offerings

SYNTAX offer the right methodology to implement Master data management solution which identifies the most critical information within an organization existing as silos across multiple applications and create a single data view by centralizing all the core business entities, and their attributes, references, hierarchies, and so forth, into a master repository that propagates this data into required transactional and analytical systems across the organization.


Derive the following benefits with SYNTAX solutions for Master Data Management

  • Grow and retain customers, capitalize on cross-sell and up-sell opportunities
  • Improve employee productivity, leverage operational efficiency as a competitive differentiator
  • Improve critical decision making by executives with clean, consistent and connected data about customers
  • Improve business processes such as order-to-cash, procure-to-pay, as well as customer and supplier onboarding
  • Meet regulatory compliances and avoid penalties by filing reports in a timely manner with accurate data
  • Power your big data analytics initiatives with clean and consistent data, improve critical decision making by executives